The UK General Election of May 6th 2010 – Section 1 – Introductory Links

Russell Haggar

Site Owner

The UK General Election of May 6th 2010 

Section List:

Section 1: Introductory Links


Section 2: Parties, Poll Data, Events and Debates - Click Here

Introduction: Aspects of British Party Politics 2005-2010

Opinion Poll Data and Some Major Political Events 2005-2010

The Leadership Debates


Section 3: The General Election of 2010: Data - Click Here

The Result of the UK General Election of 2010

Tactical Voting [External links only at present]

Social Influences on Voting Behaviour

Social Influences on Turnout [Added April 2012]

The Mass Media and Voting Behaviour [External links only at present]


Section 4: The General Election of 2010: Data - Click Here

Party Identification and Voting Behaviour

The Influence of Salient Issues and Party Policies

Party Images and Voting Behaviour

Valence Issues : The Importance of Political Leadership

The Parliamentary Expenses Scandal


Section 5: Summary: The UK General Election of May 6th 2010 - Click Here


The UK General Election of May 6th 2010

Introductory Links

Page last edited: 25/05/2018

As of August 2017 several links in this document were broken but I have now repaired most of them. I apologise for any inconvenience caused as a result of any still broken links!

 Click here and follow links for Ipsos Mori data on How Britain Voted in 2010 and in all General Elections since 1974

Click Here  and Here  and scroll down for Ipsos Mori  Political Monitor and Issue Index at the time of the 2010 General Election and for more recent  editions Click  here for  long term trends in the relative importance of different political issues.

Click here  and scroll down for Ipsos Mori April 2015 Issues Index and Election Special. The latter has good information on Best Party on Key Issues at the time of 2015 General Election and previous General Elections including the 2010 General Election . ****


New Link added October  2012

Click here for YouGov article by Peter Kellner on Labour's Lost Votes


My Voting Behaviour documents have now been restructured, updated and revised. The original version of the first document has been divided into two sections with little further revision but the original document on the 1970s to the 1990s has been divided into two sections and revised quite significantly in an effort to clarify the differences between the various models of voting behaviour developed from the 1970s to the 1990s. The third document on the General Elections of 1997, 2001 and 2005 will remain unchanged for the time being and I have also written a  document on the 2010 General Election. which, as usual,  includes links to the excellent IPSOS MORI coverage. Finally I have also recently added two pages of  links on the 2015 and 2017 General Elections respectively.  Thus the new structure is as follows:

  1. Part A: The Analysis of Voting Behaviour in Great Britain: Electoral Stability, Party Identification and Social Class 1945-1970
  2. Part B: Non-Class Influences on Voting Behaviour 1945-2010
  1. Part A: Models of Voting Behaviour
  2. Part B: The UK General Elections of 1992 and 1997


  • Voting Behaviour in the UK : Document Four: The UK General Election of May 6th 2010





Further Reading

  1. Explaining Cameron's Coalition: How it came about : an Analysis of the 2010 British General Election: Robert Worcester, Roger Mortimore, Paul Baines and Mark Gill 2010
  2. The British General Election of 2010: Dennis Kavanagh and Philip Cowley  2010
  3. Britain at the Polls 2010 : Nicholas Allen and John Bartle {Editors] 2010
  4. Britain Votes  2010 : Andrew Geddes and Jonathan Tonge [Editors] 2010
  5. Campaign 2010; The Making of the Prime Minister: Nicholas Jones 2010
  6. The Conservative Party from Thatcher to Cameron : Tim Bale 2010
  7. Back from the Brink: The Inside Story of the Tory Resurrection : Peter Snowdon 2011
  8. The End of the Party : The Rise and Fall of New Labour : Andrew Rawnsley2010
  9. Whatever it Takes: The Real Story of Gordon Brown and New Labour :Steve Richards 2010
  10. Back from the Brink: 1000 Days at Number 11 Alistair Darling 2011
  11. Peace , Reform and Liberation; A History of Liberal Politics in Britain 1679-2011 Robert Ingham and Duncan Black [Editors] 2011 [Chapter 10 covers 1988 -2011]

Useful Links

  1. Click here for video lecture on the 2010 General Election by Professor Vernon Bogdanor at Gresham College . New link added January 2017
  2. The British General Election of 2010 and the Advent of Coalition Government. Patrick Dunleavy
  3. Click here for BBC 2010 General Election homepage
  4. Click here for BBC on the career of Gordon Brown
  5. Click here for BBC on the career of David Cameron
  6. Click here for BBC Election Coverage: Key Moments....includes brief extracts from the TV debates.  Also on the Right of this page you will find a "Day at a Glance" facility which refers you to the BBC coverage of each day of the General Election Campaign.
  7. Click here for Guardian Video clip [9 minutes] of the highlights of the first TV debate
  8. Guardian Coverage of the General Election
  9. Guardian Interactive on unemployment trends 1984-2010
  10. Guardian Interactive on comparative National Debt and Deficit Trends 1960-2011
  11. The Great Debate Election {Andrew Roberts for the Daily Telegraph]
  12. Independent Assessment of the General Election Result.  and Steve Richards on "The New Politics .[Look at the list of related articles and you can also use the Independent's Day in  a Page Article Archive facility  to find further very useful articles.  For example Click here for an assessment of Gordon Brown and here for the first day of the Coalition Government
  13. Click here for IPSOS MORI slide presentation at the beginning of the campaign
  14. IPSOS MORI: The Mass Media and Voting Behaviour 1992-2010
  15.  Guardian coverage of Lord Ashcroft's critique of Conservative Electoral Strategy
  16. Click here for the index of Commons Library Parliamentary Briefings. Once you reach the index page search use the relevant search categories to choose politics, parliament and government and then general elections. Choose the year 2011 [since the briefing for the 2010 General Election was actually published in Feb 2011] . You will then need to download the PDF  file which will take about one minute. It is worth it though.
  17. Click here for the LSE Centre for Economic Performance analysis of key General Election issues and policies
  18. Click here for Lord Ashcroft's Publication [April 2012] on Ethnicity and Voting Behaviour


 For Section 2: Parties, Poll Data, Events and Debates - Click Here